Los Angeles-based Clothing Manufacturer will Create Full Line of Juniors and Women’s Fashion Apparel Featuring Designs and Imagery from iconic Tamagotchi Property

TOKYO and LOS ANGELES (September 3, 2013) – Bandai Co., Ltd. and its North American marketing representative Sync Beatz Entertainment are proud to announce the signing of one of the industry’s most respected and innovative companies, Los Angeles-based Mighty Fine, Inc., as first licensee for its Tamagotchi L.i.f.e. line of lifestyle products.

Through their agreement, Mighty Fine will create a complete fashion apparel line for Juniors and Women, including activewear, T-shirts, bodysuits, dresses, fleece, pants, shorts and skirts which feature a contemporary take on the characters and design elements of the classic Tamagotchi brand.

The agreement was brokered by Woodland Hills, CA-based Evolution USA, LLC, which serves as Sync Beatz Entertainment’s retail development and licensing partner for the Tamagotchi L.i.f.e. property in the U.S.

“When we saw the millions of kids who grew up with Tamagotchi and still love the brand today, and our success producing inventive women’s fashion, we recognized this as a great opportunity,” said Patty Timsawat, COO, Mighty Fine. “We also appreciated Bandai’s marketing acumen to expand ‘outside the Tamagotchi shell’ and allow their original fan base to experience the brand as young adults.”

“We are delighted to partner with an organization as respected in its category as Mighty Fine,” said Naomi Tobita, Chief Tamagotchi Officer, Bandai Co., Ltd. “We look forward to working together to help them produce distinctive and popular fashion apparel for many years to come.”

The Mighty Fine alliance kicks off the next phase for the new lifestyle brand – the introduction of a wide range of licensed products from home décor to accessories – that embody the spirit and qualities of the original Tamagotchi experience.

With the Tamagotchi L.i.f.e. Website and its Facebook, YouTube, Twitter and Pinterest pages having launched in early November 2012, and the establishment of the “Hometown Heroes” program in January ’13, the Tamagotchi L.i.f.e, brand is resonating strongly with fans of the popular toy, which has sold over 80 million units in 54 countries and territories during the past 16 years. In early 2013, Bandai successfully launched the Tamagotchi L.i.f.e. App, an authentic recreation of the classic Tamagotchi game play with a contemporary spin, which has generated over 2.5 million downloads. Three Tamagotchi-branded Facebook pages featuring the new lifestyle property have amassed over 150,000 Facebook “likes.” Links to those pages follow: http://on.fb.me/YuXzHw http://bit.ly/TamaReSetting; http://bit.ly/GotchiFacebook

About Bandai Co., Ltd.
Dedicated to “Fostering Dreams and Delivering Inspiration,” Tokyo-based Bandai Co., Ltd., one of the world’s largest toy companies, manufactures engaging toys that captivate the imagination and provide endless fun and entertainment through some of the most popular brands in children’s toys and interactive entertainment today. Bandai Co., Ltd. is part of BANDAI NAMCO Group, whose global interests encompass three strategic business units: Toys and Hobby, Content and Amusement Facility. The product lineup of the Toys and Hobby unit, which is led by Bandai Co., Ltd., includes toys, candy toys, cards, vending machine capsule products (Gashapon), plastic models, Apparel, lifestyle goods and other products. The company’s mid-term strategy focuses on “Globalization” through the nucleus of its business – the Character Merchandising business model.

About Mighty Fine, Inc.
A trio of entrepreneurs joined forces in 1992 to create Mighty Fine — a company that would soon change the face of fashion. Guy Brand, Stacy Kitchin and Patty Timsawat have grown the Los Angeles-based company from a progressive, yet underground t-shirt line to an internationally recognized fashion force and brand innovator. With an extensive network of retail partners, including hip boutiques, specialty, better department & department retailers, Mighty Fine is the creator and licensor of memorable characters including French Kitty, Ruby Gloom as well as the brainchild behind the brands Public Library and Doe.

About Sync Beatz Entertainment
Representing such respected consumer product organizations as Bandai Co., Ltd. (“Tamagotchi”) and Banpresto (“Kapi•Bara•San”), Sync Beatz Entertainment is a full service marketing organization that creates strategic growth for IP owners by employing traditional and digital media along with consumer product expertise to introduce branded products to the United States marketplace.

Bandai logo: ® and © 2013 Bandai. Tamagotchi:©BANDAI, WiZ. The toy concept and products of Tamagotchi are developed by Bandai Co., Ltd. and WiZ Co., Ltd. jointly.

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Media Contacts
Jerry Griffin, Stephanie Thoensen, Sofia Todisco
Bender Helper Impact
(212) 689-6360

Barry Stagg
Sync Beatz Entertainment
(310) 880-3193 mobile